CSP, Dec. 12, 2016
“[Retailers] don’t put Scientific American at the checkout for a reason,” Brad Klontz, associate professor of economics and finance at Creighton University said. “They place magazines like The National Enquirer and candy. Those things are more likely to make you feel emotions, like jealousy, curiosity and desire.”
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5 Ways to Drive Impulse Buying
– December 12, 2016Posted in: CU in the News
